So in the last 6 months I have gone from being a customer of a "prestige" brand (BMW) to considering a normal car. How different the experience is.
Yes you do pay for the nice shiny dealership and good coffee when you buy a BMW or similar, and when you goto Skoda, Renault or Ford you can't expect such plush surroundings but the experiences differ so much.
When you enter my BMW dealer the reception ladies greet you and will arrange for someone to come and see you if you have not got an appointment. Coffee is offered, and brought to you even if you are yet to be a customer. The showroom is light, airy and there are plenty of cars on display.
Yesterday I visited a Skoda and a Renault dealership. They were like used car lots, but just branded. Skoda; the salesman came over to me after a minute or so. I did get a testdrive. Was given a brochure but he didn't take my details. Perhaps he thought I was a test pilot? I was in jeans and a jumper but arrived in the passenger seat of a brand new car. How will he follow up that sale?
Renault; 2 cars in the showroom (you could easily have fitted more) I made eye contact with 2 salesmen but after 10 minutes of standing around looking like a spare cock at a lesbian party I left.
Yes I might be snobby and want the creature comforts that the more expensive premium brands offer. But why don't sales people at the normal dealerships want to sell? The BMW guys were not hard pressured, they treated me with respect and I did them. They were more than helpful with the queries that I had and looked as if they wanted to sell me a car. The other brands? They came across like they couldn't be arsed. Perhaps I expected too much, perhaps they thought me not good enough? I don't know, but what I know is that I had cash to buy a car yesterday and didn't.
Before anyone says my BMW dealer is sh1t, yes I know some are but the one I use is very good.