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Andy_Bangle

Audi to Unveil S1 Hot Hatch at Paris Show

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'Audi' is the brand though, not 'S' so I disagree with that analogy, whatever your perception of Audi as a brand, it's the brand as a whole including the 'S' badged cars that forms your opinion, if you are in the market for an S4 for example, you wouldn't not buy it if it had a 'sport' badge on it instead.

The Nokia thing highlights this exactly, he was sacked because Nokia have failed to keep up with the competition, not because Apple produce 'cool' products, nothing in the Nokia range can touch the stuff coming from the likes of Apple, Blackberry, Android, the current range of Nokia's just aren't good enough, let alone having any 'cool' factor.

As to the S1, I can't see how the 'S' badge, could have any impact on the bigger 'S' models whatsoever, if that was the case, the 'S' image would have been totally destroyed by the S3, another shopping car for your mum with a more powerful engine under the bonnet, and a pretend 4wd system, that is probably worse than just leaving it FWD.

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I watched The Matrix a couple of weeks ago - remember those click slide Nokia phones? They were the ultimate cool. In 2000...

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Ahh yes, the ones that were slightly banana shaped too! They were the phone to have!

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