Jump to content

Renault & Caterham to Resurrect Alpine Brand


News_Stig
 Share

Recommended Posts

The two companies made the wedding official today during a press conference in Paris where they announced the formation of a new 50-50 joint venture to develop both Alpine and Caterham-branded sports cars on common underpinnings and built at Renault's plant in Dieppe in northern France.

The Caterham Group will own a 50% stake in the Automobiles Alpine Renault company, which is currently owned 100 percent by Renault SAS. The Société des Automobiles Alpine Caterham (SAAC) venture will be created in January 2013 and will be headed by Bernard Ollivier, who became vice president of Renault in 2011.

Carlos Ghosn, Chairman and CEO of Renault commented: "This innovative partnership with Caterham embodies a longstanding ambition: the creation of a sports car with the Alpine DNA. It carries both opportunities for the Dieppe plant and the development of its historic expertise."

"The objective for each company is to launch its own car in this market within the next three to four years," the two partners said in a joint statement.

The Caterham- and Alpine-branded sports cars will share a common platform architecture but according to their makers, each model will "be distinctive, differentiated, and carry the respective DNA" of the two companies.

On the behalf of Caterham, the company's deputy chairman Dato Kamarudin Meranun said he was extremely pleased with the new joint venture with Renault and its Alpine brand.

"Our original plans to develop a partnership with Lotus were put aside in spectacular and well documented style, but now we have a far better chance to develop Caterham Cars in partnership with Renault, working with Caterham Technology who are also integrally involved in this new venture," said Meranun .

Link to comment
Share on other sites

 Share

×
×
  • Create New...