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Lewis Hamilton on his MV Augusta F4RR


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Marketing. How to sell motorcycles by MV Augusta.




This bike doesn't get great reviews:

"There's nothing I like about this bike, it’s the worst bike I’ve ever ridden. It’s horrible. It’s like riding a video game – there’s no throttle connection. Whatever’s going on in your hand is not going on in the engine – it’s just weird. Even flat-out it’s unpredictable. Sometimes you’ll be halfway down the straight and the power dies, like a load of traction control has come on and then it suddenly clears itself and you’re off again."



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