Andy_Bangle Posted June 25, 2014 Report Share Posted June 25, 2014 The Advertising Standards Authority have banned some promo films for Jaguar because they promoted dangerous driving and the like. Spoilsports. The four video ads on Jaguar’s website showed a car razzing through a tunnel and crossing over the single white lines in the middle of a road, before driving across a mountain road at night. That’s not advisable in terms of the Highway Code, but c’mon! It is meant to be fantasy, right? Another clip showed a car driving at high speed, while voice-overs said: “The adaptive dynamics technology reacts 20 times faster than the human eye. It delivers a smooth drive by continuously analysing speed, steering and body movement of the car 500 times a second, giving every journey an instinctive, stable and agile ride.”One stupid viewer complained that the ads were irresponsible because they “glorified speed and encouraged dangerous driving”. Just like Shreddies adverts encourage Nestle to force grandmothers to work in cereal knitting sweatshops when they should be enjoying their retirement. Jaguar said that their videos were shot on the open highway in Switzerland on closed sections of road on the Susten Pass and the Grimsel Pass. Their caption didn’t make this clear, but really, the fact it was an advert should’ve been clue enough. http://www.telegraph.co.uk/motoring/10924208/Jaguar-advert-banned-for-focus-on-speed.html Link to comment Share on other sites More sharing options...
Andy_Bangle Posted June 25, 2014 Author Report Share Posted June 25, 2014 Link to comment Share on other sites More sharing options...
garcon magnifique Posted June 25, 2014 Report Share Posted June 25, 2014 Presumably they have also banned that stupid Fiat ad so people aren't encouraged to drive into the sea? Link to comment Share on other sites More sharing options...
Waylander Posted June 25, 2014 Report Share Posted June 25, 2014 (sigh) We are increasingly having to cater for the lower common denominator in public stupidity. 1 Link to comment Share on other sites More sharing options...
Paul Posted June 25, 2014 Report Share Posted June 25, 2014 Probably a complaint by a tree hugging non driving member of Brake. Link to comment Share on other sites More sharing options...
CarMad Posted June 25, 2014 Report Share Posted June 25, 2014 I mean who wants to buy a performance car sold as a result of its performance and agility, they are going to have to find another way, just show a static picture in the future. Mind when I have bought said car with my Wonga loan, I then need to travel in every direction down every road at Mach 2, its the only way to do it that advert is forcing me to do it, I can't control myself I must do it, I, I, can't stop myself. Link to comment Share on other sites More sharing options...
Tipex Posted June 25, 2014 Report Share Posted June 25, 2014 (sigh) We are increasingly having to cater for the lower common denominator in public stupidity. Thing is, I think we are catering to something that doesn't exist, I don't believe it would influence anyone to drive recklessly, it's just utter, utter, bullsh1t. It's something for someone to moan about, instead of telling the moaners to just f*ck off and grow up, they create a group of people to make up rules and enforce something for the sake of it. 3 Link to comment Share on other sites More sharing options...
NewNiceMrMe Posted June 25, 2014 Report Share Posted June 25, 2014 I don't see the issue. The ASA rules are very, very clear and have been for a long time in the UK. The ad agency and Jaguar pushed it and lost. Big deal. Don't break the rules and the whingers won't complain. Link to comment Share on other sites More sharing options...
cruiser647 Posted June 25, 2014 Report Share Posted June 25, 2014 Some people were born complaining. And just haven't stopped. They will probably complain about the stuffing in their coffin lining. Link to comment Share on other sites More sharing options...
patently Posted June 25, 2014 Report Share Posted June 25, 2014 I don't see the issue. The ASA rules are very, very clear and have been for a long time in the UK Yes, and they say the advert shouldn't glorify speed. Thing is, I don't think the ad does that. Yes, it shows spirited driving, to make the point about the car feeling alive. But the white line crossings and the side-by-side segments show pretty clearly that they are on a closed road. I don't see that as an incitement to drive dangerously at all. Link to comment Share on other sites More sharing options...
cruiser647 Posted June 25, 2014 Report Share Posted June 25, 2014 Yes, and they say the advert shouldn't glorify speed. Thing is, I don't think the ad does that. Yes, it shows spirited driving, to make the point about the car feeling alive. But the white line crossings and the side-by-side segments show pretty clearly that they are on a closed road. I don't see that as an incitement to drive dangerously at all. Am I the only 1 to cross lines if I can and is safe to do so? Why go round a corner when you can go straight(ish)? Link to comment Share on other sites More sharing options...
CarMad Posted June 25, 2014 Report Share Posted June 25, 2014 Yes, and they say the advert shouldn't glorify speed. Thing is, I don't think the ad does that. Yes, it shows spirited driving, to make the point about the car feeling alive. But the white line crossings and the side-by-side segments show pretty clearly that they are on a closed road. I don't see that as an incitement to drive dangerously at all. I'd agree but NNMM has gone all Daily Mail today with news I think its his meriod. Link to comment Share on other sites More sharing options...
patently Posted June 25, 2014 Report Share Posted June 25, 2014 The Daily Mail gives you cancer. Scientists have proven it. 1 Link to comment Share on other sites More sharing options...
CarMad Posted June 25, 2014 Report Share Posted June 25, 2014 The Daily Mail gives you cancer. Scientists have proven it. Gives you cancer or is a cancer.... Link to comment Share on other sites More sharing options...
NewNiceMrMe Posted June 26, 2014 Report Share Posted June 26, 2014 I just cannot see why the bloke or whoever has complained is being lambasted when all they've done is point out that the ad is in breach of rules! Patently says it doesn't glorify speed, but this is the part that matters: "It noted that the cars were driving on what appeared to be public roads and in a manner that would be ''irresponsible and illegal'' on a public road in the UK." I maintain the view that they pushed the rules and got caught. Yes the person who complained should probably get a life, but Jaguar and the agency should know better. Link to comment Share on other sites More sharing options...
TP27 Posted June 26, 2014 Report Share Posted June 26, 2014 (edited) .........some people really do have too much time on their hands............! Advertising is supposed to push boundaries......... Edited June 26, 2014 by TP27 Link to comment Share on other sites More sharing options...
patently Posted June 26, 2014 Report Share Posted June 26, 2014 driving on what appeared to be public roads That's where I think I disagree. To me, it seems obvious that it wasn't an open public road. Yes the person who complained should probably get a life, but Jaguar and the agency should know better. Fair enough, but the question of whether Jag knew the rules and should have known this was going to happen is an entirely different one to whether the rules (and their interpretation) are reasonable. Link to comment Share on other sites More sharing options...
Andy_Bangle Posted June 26, 2014 Author Report Share Posted June 26, 2014 Fair enough, but the question of whether Jag knew the rules and should have known this was going to happen is an entirely different one to whether the rules (and their interpretation) are reasonable. It's all good publicity for Jag, lots of free advertising over a campaign it ran last year and the videos live on, on their non-UK websites and Youtube etc. I doubt this story will put many prospective buyers off 1 Link to comment Share on other sites More sharing options...
NewNiceMrMe Posted June 26, 2014 Report Share Posted June 26, 2014 .........some people really do have too much time on their hands............! Advertising is supposed to push boundaries......... There are rules. It is no different to anything else in life where there is formal governance. Pushing boundaries doesn't apply. Link to comment Share on other sites More sharing options...
NewNiceMrMe Posted June 26, 2014 Report Share Posted June 26, 2014 (edited) but the question of whether Jag knew the rules and should have known this was going to happen is an entirely different one to whether the rules (and their interpretation) are reasonable. How would Jaguar and their very large advertising agency not know the rules? Trust me, the ASA rules on this to car manufacturers are as well known as you understand IP. This isn't something they wouldn't know! The agency has fecked up and so has Jaguar. Edited June 26, 2014 by NewNiceMrMe Link to comment Share on other sites More sharing options...
patently Posted June 26, 2014 Report Share Posted June 26, 2014 The agency has fecked up and so has Jaguar. It's all good publicity for Jag, lots of free advertising over a campaign it ran last year and the videos live on, on their non-UK websites and Youtube etc. I doubt this story will put many prospective buyers off As Andy says, here we are all talking about Jag and their latest sports car ad. With cock-ups like that... Link to comment Share on other sites More sharing options...
NewNiceMrMe Posted June 26, 2014 Report Share Posted June 26, 2014 But they're still shit. Link to comment Share on other sites More sharing options...
TP27 Posted June 26, 2014 Report Share Posted June 26, 2014 There are rules. It is no different to anything else in life where there is formal governance. Pushing boundaries doesn't apply. I'm just getting to the stage in life where I continually get the impression, these days, that there are so many Rules that everyone has actually forgotten what the f'ing Rules actually are............... 2 Link to comment Share on other sites More sharing options...
patently Posted June 26, 2014 Report Share Posted June 26, 2014 But they're still shit. Yeah, but they sound lovely and you can drive them on the wrong side of the road and ignore white no-overtaking lines Link to comment Share on other sites More sharing options...
Andy_Bangle Posted June 26, 2014 Author Report Share Posted June 26, 2014 Yeah, but they sound lovely and you can drive them on the wrong side of the road and ignore white no-overtaking lines Delete the part about 'sounding lovely' and you have a BMW driver (non-turbo ///M-models excluded) Link to comment Share on other sites More sharing options...
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