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Oh dear - what have Audi gone and done...


Mook
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Well, yes. As they say - "only in America".

Audi will be the official automotive sponsor of Art Chicago, America’s longest-running international modern and contemporary art fair. During Art Chicago, Audi will introduce the Audi RS 4 Art car created by Brazilian-born Pop artist Romero Britto.

Involvement in contemporary art and design has long been a component of Audi’s corporate culture – partnering with some of the world’s most renown shows – among them Design Miami/ 2006, the Armory Show 2007 in New York and latest Art Chicago. “Being involved in cutting-edge art events is a natural fit for Audi as a progressive premium brand” says Johan de Nysschen, Executive Vice President in charge of Audi of America. “Art Chicago is another opportunity for us to demonstrate our commitment to design by exhibiting the RS 4 Art Car which is a piece of art o­n its own.”

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EEK2.GIF

Actually, I quite like it... UHOH7.GIF

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[ QUOTE ]

“Being involved in cutting-edge art events is a natural fit for Audi as a progressive premium brand” says Johan de Nysschen, Executive Vice President in charge of Audi of America. “Art Chicago is another opportunity for us to demonstrate our commitment to design by exhibiting the RS 4 Art Car which is a piece of art o­n its own.”

[/ QUOTE ]

"And of course BMW have been pulling this stunt for years and milking plenty of column inches out of it, and it is important for us to jump on that bandwagon." coffee.gif

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