NewNiceMrMe Posted April 9, 2006 Report Share Posted April 9, 2006 No doubt this thread will yield bucket loads of mockery and piss-taking, but I still think the information is interesting. BMW have released some NEW CAR (i.e. not used car purchases) Customer Profile information. Here are a few snippets from it. BMW Customer Profiles The average age of a BMW Driver is 47 years old. Average ages across the range is as follows: 1-series...45 3-series...47 5-series...50 6-series...49 7-series...50 Z4.........44 X3.........47 X5.........45 The 7-series and X5 are mostly owned by company owners or those that have retired. The X5 is also the most 'shared' car between husbands and wives. The Z4 is the car most owned by young professionals. The 3-series is mostly owned by people occupying a managerial position, but increasingly popular with those that have recently retired. 40% of 6-series owners are owners of companies, this being alomost double the percentage of company owners in any other model. In which case, I'm slacking. 23% of 3-series owners manage in excess of 100 staff. 10% of 1-series registrations are for Sales Representative use. More than 1 in 5 of the 5-series owners' are Company Directors. The most popular pastimes for BMW owners are as follows: 1-series owners...Keeping fit 3-series owners...Reading - more than any other model & Short breaks 5-series owners...Travel/Holidays 6-series owners...Golfing (a whopping 51%....and I don't play that either!!!) & Football/Rugby Spectating (that's better!) 7-series owners...Golfing (50%) & Cinema/Theatre (29%) Z4........Spectator sports X3........Reading & Spectator sports X5........Golfing & Travel The 6-series, apparently, has the most consistent customer profile. Ummmm. It supposedly has a higher percentage of Golfing owners than any other known manufacturers model!!! Well sorry BMW, but Golf bores the pants off me so I'm ruining your statistics! A few more interesting bits....the 3-series, bought new, isn't actually driven by many Sales Representatives at all. Lot's of Middle Manager's drive them though. The most popular 'Walkers' (as in hiking etc) are apparently Z4 owners. Finally, X3 owners exercise less than any other model owners. Ummmmmm, betcha I can disprove that one... Link to comment Share on other sites More sharing options...
mccombie_5 Posted April 9, 2006 Report Share Posted April 9, 2006 I thought the most common car at golf courses was the Jag XJ. Ok, MrMe needs a flat cap, a pissbag, and some silly clothes. Link to comment Share on other sites More sharing options...
NewNiceMrMe Posted April 9, 2006 Author Report Share Posted April 9, 2006 [ QUOTE ] some silly clothes. [/ QUOTE ] ...before anyone else says it. No need. Link to comment Share on other sites More sharing options...
cruiser647 Posted April 9, 2006 Report Share Posted April 9, 2006 I'd hate to see Honda's stats for age profiles......... Link to comment Share on other sites More sharing options...
NewNiceMrMe Posted April 9, 2006 Author Report Share Posted April 9, 2006 [ QUOTE ] I'd hate to see Honda's stats for age profiles......... [/ QUOTE ] You might be surprised. The average age of a Honda 'car' owner is 42. The highest in 'sector' is 47...and that's Toyota. The age of 42 is the same age of an average Nissan and VW owner apparently. Link to comment Share on other sites More sharing options...
R32North Posted April 9, 2006 Report Share Posted April 9, 2006 [ QUOTE ] I'd hate to see Honda's stats for age profiles......... [/ QUOTE ] Just add 20 to the BMW stats!!! Link to comment Share on other sites More sharing options...
NewNiceMrMe Posted April 9, 2006 Author Report Share Posted April 9, 2006 [ QUOTE ] [ QUOTE ] I'd hate to see Honda's stats for age profiles......... [/ QUOTE ] Just add 20 to the BMW stats!!! [/ QUOTE ] See above...apparently not anymore. I suspect the Civic Type R's success might have brought the average down. Link to comment Share on other sites More sharing options...
NeilB Posted April 9, 2006 Report Share Posted April 9, 2006 Now is MrMe brave? Will he go upto the wife and tell her that she should be 45 for having the X5. Link to comment Share on other sites More sharing options...
NewNiceMrMe Posted April 9, 2006 Author Report Share Posted April 9, 2006 [ QUOTE ] Now is MrMe brave? Will he go upto the wife and tell her that she should be 45 for having the X5. [/ QUOTE ] She's already seen the statistics. I'm happy actually, seeing that an average 5-series and 7-series owner is older than me! Link to comment Share on other sites More sharing options...
NewNiceMrMe Posted April 9, 2006 Author Report Share Posted April 9, 2006 I have some Audi stats too.... Link to comment Share on other sites More sharing options...
NeilB Posted April 9, 2006 Report Share Posted April 9, 2006 90% of the drivers fall asleep at the wheel Chris? Link to comment Share on other sites More sharing options...
Ian_C Posted April 9, 2006 Report Share Posted April 9, 2006 [ QUOTE ] 23% of 3-series owners manage in excess of 100 staff. More than 1 in 5 of the 5-series owners' are Company Directors. [/ QUOTE ] Hmmmmm what the owners put on the survey is probably a lot different to reality. Ian Link to comment Share on other sites More sharing options...
NewNiceMrMe Posted April 9, 2006 Author Report Share Posted April 9, 2006 Audi stats are as follows.... The average age of an Audi owner is 43. Audi has more sub-45 year old customers than any other 'prestige' brand. This is largely accredited to the success of the Audi TT. A2 - 47 years old A3 - 39 years old A4 - 41 years old A6 - 44 years old A8 - 45 years old For some reason the TT isn't individually listed. Link to comment Share on other sites More sharing options...
mccombie_5 Posted April 9, 2006 Report Share Posted April 9, 2006 [ QUOTE ] Audi stats are as follows.... The average age of an Audi owner is 43. Audi has more sub-45 year old customers than any other 'prestige' brand. This is largely accredited to the success of the Audi TT. A2 - 47 years old A3 - 39 years old A4 - 41 years old A6 - 44 years old A8 - 45 years old For some reason the TT isn't individually listed. [/ QUOTE ] How many owners on Tyresmoke fit into the correct category though? Link to comment Share on other sites More sharing options...
NewNiceMrMe Posted April 9, 2006 Author Report Share Posted April 9, 2006 [ QUOTE ] [ QUOTE ] 23% of 3-series owners manage in excess of 100 staff. More than 1 in 5 of the 5-series owners' are Company Directors. [/ QUOTE ] Hmmmmm what the owners put on the survey is probably a lot different to reality. Ian [/ QUOTE ] In this case - I'm assured not. These are 'vetted' results. Link to comment Share on other sites More sharing options...
NewNiceMrMe Posted April 9, 2006 Author Report Share Posted April 9, 2006 I'm also told the profile changes dramatically once the car's change from their 'new purchased' owner to their 'used purchased' owner. There are major differences apparently. Link to comment Share on other sites More sharing options...
lottiefox Posted April 9, 2006 Report Share Posted April 9, 2006 [ QUOTE ] Audi stats are as follows.... The average age of an Audi owner is 43. Audi has more sub-45 year old customers than any other 'prestige' brand. This is largely accredited to the success of the Audi TT. A2 - 47 years old A3 - 39 years old A4 - 41 years old A6 - 44 years old A8 - 45 years old For some reason the TT isn't individually listed. [/ QUOTE ] I'm 37. (and that's it, I've stopped counting now so will be eternally 37 with my TT until I pop off. Or buy a Boxster). Link to comment Share on other sites More sharing options...
NewNiceMrMe Posted April 9, 2006 Author Report Share Posted April 9, 2006 [ QUOTE ] I'm 37. (and that's it, I've stopped counting now so will be eternally 37 with my TT until I pop off. Or buy a Boxster). [/ QUOTE ] Well you won't like this then Lottie.... Because I have all sorts of statistics here and the average age of a Boxster owner is the highest for any 'sports car'...at an incredible 51 years of age! It's actually higher than the average age of a 911 owner (46 years old)!!! Link to comment Share on other sites More sharing options...
sayerbloke Posted April 9, 2006 Report Share Posted April 9, 2006 Do you have the figures for SEAT? Link to comment Share on other sites More sharing options...
lottiefox Posted April 9, 2006 Report Share Posted April 9, 2006 [ QUOTE ] [ QUOTE ] I'm 37. (and that's it, I've stopped counting now so will be eternally 37 with my TT until I pop off. Or buy a Boxster). [/ QUOTE ] Well you won't like this then Lottie.... Because I have all sorts of statistics here and the average age of a Boxster owner is the highest for any 'sports car'...at an incredible 51 years of age! It's actually higher than the average age of a 911 owner (46 years old)!!! [/ QUOTE ] I'll just be calling Shorty to order my Mark II TT then.......... Link to comment Share on other sites More sharing options...
NewNiceMrMe Posted April 9, 2006 Author Report Share Posted April 9, 2006 Here are a few more that I've picked out: Ferrari - 40 Lamborghini - 39 Bentley - 51 Rolls Royce - 63 Mercedes-Benz - 55 Aston Martin - 50 Ford - 41 Citroen - 34 Peugeot - 35 TVR - 46 Vauxhall - 39 Volvo - 44 Link to comment Share on other sites More sharing options...
NewNiceMrMe Posted April 9, 2006 Author Report Share Posted April 9, 2006 [ QUOTE ] Do you have the figures for SEAT? [/ QUOTE ] Average age - 43 Link to comment Share on other sites More sharing options...
Ian_C Posted April 9, 2006 Report Share Posted April 9, 2006 [ QUOTE ] Citroen - 34 [/ QUOTE ] Yahoo the youngest!! Ian Link to comment Share on other sites More sharing options...
mccombie_5 Posted April 9, 2006 Report Share Posted April 9, 2006 [ QUOTE ] Here are a few more that I've picked out: Ferrari - 40 Lamborghini - 39 Bentley - 51 Rolls Royce - 63 Mercedes-Benz - 55 Aston Martin - 50 Ford - 41 Citroen - 34 Peugeot - 35 TVR - 46 Vauxhall - 39 Volvo - 44 [/ QUOTE ] Dad is older than average. Wait until I tell him. Link to comment Share on other sites More sharing options...
NewNiceMrMe Posted April 9, 2006 Author Report Share Posted April 9, 2006 [ QUOTE ] [ QUOTE ] Citroen - 34 [/ QUOTE ] Yahoo the youngest!! Ian [/ QUOTE ] This is true. However, most of them don't live to see 35 when they have a smash at speeds in excess of 5 mph... Link to comment Share on other sites More sharing options...
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