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What Car's Car of The Year 2011 - Audi A1 1.4 TFSI


cruiser647
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Just put aside for a minute whether you personally like the A1 or not (I think the 1.4 TFSI is a cracking engine).

Does a car being awarded the What Car COTY significantly increase it's sales numbers? I can't even remember what won it last year, or the year before.

I guess it provides great short-term marketing benefits, esp. for a newly launched car, but will it really make a difference to the numbers?

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Just put aside for a minute whether you personally like the A1 or not (I think the 1.4 TFSI is a cracking engine).

Does a car being awarded the What Car COTY significantly increase it's sales numbers? I can't even remember what won it last year, or the year before.

I guess it provides great short-term marketing benefits, esp. for a newly launched car, but will it really make a difference to the numbers?

You're making an assumption that people are all like us though and actually try and find out a bit about a car before buying it. I bet there's a fair few people who buy what car (ok, I subscribe to it) who would go out and buy a car almost purely on their recommendation.

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