collease Posted May 22, 2006 Report Share Posted May 22, 2006 Right guys and girls i need your input. A question has been asked of one of my friends and he is now stumped. He is trying to get a job as a sales man in a ford dealership and one of the questions asked on the application is about what makes a good salesman. I have given him a few things from my point of view but as i was crap at it i thought i would ask for your opinions. What would make you think a sales person was outstanding at their job.? Link to comment Share on other sites More sharing options...
Chav Posted May 22, 2006 Report Share Posted May 22, 2006 [ QUOTE ] What would make you think a sales person was outstanding at their job.? [/ QUOTE ] Tell your mate to read this. SPIN selling fieldbook (Neil Rackham) linky Link to comment Share on other sites More sharing options...
Ari Posted May 22, 2006 Report Share Posted May 22, 2006 Customer service, attention to detail, honesty, integrity, product knowledge, ability to get on with people and get them "on side", ability to close a deal. Link to comment Share on other sites More sharing options...
collease Posted May 22, 2006 Author Report Share Posted May 22, 2006 That looks interestin chav will pass that on. Link to comment Share on other sites More sharing options...
collease Posted May 22, 2006 Author Report Share Posted May 22, 2006 DO you get sales people with integrity. everything else sounds good thanks Ari Link to comment Share on other sites More sharing options...
theduisbergkid Posted May 22, 2006 Report Share Posted May 22, 2006 [ QUOTE ] Customer service, attention to detail, honesty, integrity, product knowledge, ability to get on with people and get them "on side", ability to close a deal. [/ QUOTE ] And remember, the customer is not interested in you, only in how you can meet their needs, good salesmen talk less and listen more. And I am 100% in agreement with Ari on his comments too. Link to comment Share on other sites More sharing options...
Chav Posted May 22, 2006 Report Share Posted May 22, 2006 [ QUOTE ] [ QUOTE ] Customer service, attention to detail, honesty, integrity, product knowledge, ability to get on with people and get them "on side", ability to close a deal. [/ QUOTE ] And remember, the customer is not interested in you, only in how you can meet their needs, good salesmen talk less and listen more. And I am 100% in agreement with Ari on his comments too. [/ QUOTE ] Exactly "benefits" get a sale, not product features... This review of the above book I posted a link to is pretty spot on... [ QUOTE ] This book will teach you how to listen to your customer and establish their needs, through a series of Sales linked questions (Situation/Problem/ Imlication/Needs-based). Once you get your head around the process it is a real eye opener and quite simple to use. Through your questioning you basically try to establish the needs of the customer, identify any problems they have, discuss the implications of those problems (eg. in wasted time or monetary terms) and then create the desire for your product to resolve their issues. After all "features" don't sell a product but "benefits" do! [/ QUOTE ] Link to comment Share on other sites More sharing options...
Philbes Posted May 22, 2006 Report Share Posted May 22, 2006 A salesman has two ears and one mouth - he should use them in the same proportion. Link to comment Share on other sites More sharing options...
Ari Posted May 22, 2006 Report Share Posted May 22, 2006 [ QUOTE ] DO you get sales people with integrity. everything else sounds good thanks Ari [/ QUOTE ] Yes. Link to comment Share on other sites More sharing options...
collease Posted May 22, 2006 Author Report Share Posted May 22, 2006 right i'v obviously gone to the wrong dealerships as i never found a salesperson with integrity. My problem was i was to honest so ended up putting people off buying through us and usually sent them somewhere where the after sales care was superior. Our after sales team was shocking they dont give a f*ck about you or the truck just what they can get out of your wallet. I would rather put myself out of a job than put people through using us if they could save money and get a better service at another place. Stupid really but that was why i was no good at selling. Link to comment Share on other sites More sharing options...
theduisbergkid Posted May 22, 2006 Report Share Posted May 22, 2006 Good salespeople are naturals, and don't need a book ! There's nothing worse than listening to a 'scripted' sales person, following a pre-trained pitch. Link to comment Share on other sites More sharing options...
garcon magnifique Posted May 22, 2006 Report Share Posted May 22, 2006 Of course, there's probably quite a big difference between what we would see as a good car salesman, and what a Ford Dealership Manager sees as a good car salesman... Entirely agree on what should make a good car salesman... but they only exist in dreams. And Lexus dealerships. Link to comment Share on other sites More sharing options...
collease Posted May 22, 2006 Author Report Share Posted May 22, 2006 So if we think that the best sales person from a buyers perspective is as Ari had stated then how can you give that level of customer service while giving target driven results. The dealership in question is Busseys Ford in Norwich. They are very customer focused and very very helpful (from experience) But i guess they like all dealerships want your money and the more they can get the better. Link to comment Share on other sites More sharing options...
Ari Posted May 22, 2006 Report Share Posted May 22, 2006 [ QUOTE ] So if we think that the best sales person from a buyers perspective is as Ari had stated then how can you give that level of customer service while giving target driven results. [/ QUOTE ] If a salesman gives that level of service then the results should come by themselves. Or to put it another way, a sales person shouldn't be looking after targets, he should be looking after customers. To use your example of your truck salesmen not giving a about aftersales service or the customers, well they might get a better sale initially, but how many of their customers come back I wonder? Link to comment Share on other sites More sharing options...
collease Posted May 22, 2006 Author Report Share Posted May 22, 2006 if they do its only because they are ripping us off when it comes to them hiering trailers off us. Link to comment Share on other sites More sharing options...
AvantSE Posted May 22, 2006 Report Share Posted May 22, 2006 A good salesperson will be someone whose customers keep coming back and not just view a sale as quick income. Link to comment Share on other sites More sharing options...
NeilB Posted May 22, 2006 Report Share Posted May 22, 2006 A good sales person is someone who looks after the customer through the buying process, is honest, knows the products and the alternatives and is willing to take time through it. One thing that a good sales person will do, is to ring up the customer 4/5 weeks after receiving the car to see how they are getting on with it and if they are any problems. Link to comment Share on other sites More sharing options...
ChadW Posted May 22, 2006 Report Share Posted May 22, 2006 Sorry but only having to deal with Peugeot and Audi dealers over last 12 years or so I can only say a 'dead' one.... Link to comment Share on other sites More sharing options...
lottiefox Posted May 22, 2006 Report Share Posted May 22, 2006 I've always found that short sales people are effective. Especially when selling Audis. Seriously - doing what they say they will do, being human, giving a little (even when you know they are still doing well!), throwing in some freebies, treating you as if you have a brain, not trying to blind you with science, making time for you, listening. Link to comment Share on other sites More sharing options...
Ian_C Posted May 22, 2006 Report Share Posted May 22, 2006 Rappor. Ian Link to comment Share on other sites More sharing options...
djcool Posted May 22, 2006 Report Share Posted May 22, 2006 [ QUOTE ] Rappor. Ian [/ QUOTE ] Can never say that a salespersons ability to rap has ever affected my buying a car yo Link to comment Share on other sites More sharing options...
lottiefox Posted May 22, 2006 Report Share Posted May 22, 2006 [ QUOTE ] Rappor. Ian [/ QUOTE ] And choc digestives with it. Link to comment Share on other sites More sharing options...
Ian_C Posted May 22, 2006 Report Share Posted May 22, 2006 FFS. Like talking to school kids in here¬¬¬¬¬¬ Ian Link to comment Share on other sites More sharing options...
collease Posted May 23, 2006 Author Report Share Posted May 23, 2006 but its very funny. Thanks all for the responses will pass on that he needs to be somone else as he not got a hope at being anything like that. He will strggle when it come to the Rappor and digestives he wont share at all. Link to comment Share on other sites More sharing options...
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