collease Posted May 18, 2007 Report Share Posted May 18, 2007 I have been talking to some of my work colleagues about badge and brand power. We ended up writing down a list of manufactures and putting them in order of preference on badge alone. This lead me to wonder what the TSN massive would say about this. We only used brands that were in our car park so the list is as follows BMW Audi VW Skoda Volvo Ford Jaguar Seat Fiat Subaru Vauxhall What order on badge alone would you put these in. We were not looking at build quality or looks etc just the name of the manufature to guide you. Link to comment Share on other sites More sharing options...
techieboy Posted May 18, 2007 Report Share Posted May 18, 2007 Mercedes? Rather a biggie not to be on the list. Link to comment Share on other sites More sharing options...
collease Posted May 18, 2007 Author Report Share Posted May 18, 2007 Its not in our car park thats why its not on the list. We only used cars from Our carpark otherwise the list would be fecking huge Link to comment Share on other sites More sharing options...
sayerbloke Posted May 18, 2007 Report Share Posted May 18, 2007 Hmm, at a quick glance, not a bad attempt. Swap Ford and Vauxhall though certainly. Move Subaru up to about midtable and you're about there. Link to comment Share on other sites More sharing options...
Mook Posted May 18, 2007 Report Share Posted May 18, 2007 Your list is about right, if it's based on the cars in your car park, but the Subaru would be a bit higher up. Not sure why you've got Jag below Ford, esp. as Jag is supposed to be Ford's luxury brand. Link to comment Share on other sites More sharing options...
techieboy Posted May 18, 2007 Report Share Posted May 18, 2007 BMW Audi Jaguar VW Volvo Ford Subaru Vauxhall Seat Skoda Fiat Link to comment Share on other sites More sharing options...
collease Posted May 18, 2007 Author Report Share Posted May 18, 2007 [ QUOTE ] Your list is about right, if it's based on the cars in your car park, but the Subaru would be a bit higher up. Not sure why you've got Jag below Ford, esp. as Jag is supposed to be Ford's luxury brand. [/ QUOTE ] Dont ask me thats were it ended up and to be honest Vauxhall was last in my list anyway the old people in the office out number the young Link to comment Share on other sites More sharing options...
stevie_d Posted May 18, 2007 Report Share Posted May 18, 2007 This is what I'd do Jaguar BMW Audi Subaru Volvo VW Skoda Seat Ford Fiat Vauxhall Link to comment Share on other sites More sharing options...
cruiser647 Posted May 18, 2007 Report Share Posted May 18, 2007 Branding wise, BM Audi VW Subaru Skoda/Seat Volvo Vaux Fiat Jag (new jags...) Ford Link to comment Share on other sites More sharing options...
RichTT Posted May 18, 2007 Report Share Posted May 18, 2007 Would have put Jaguar on top,but their recent models are pretty poor-rebadged Rovers. BMW Jaguar Audi Volvo VW Subaru Fiat Ford Seat Vauxhall Skoda Link to comment Share on other sites More sharing options...
Teacake Posted May 18, 2007 Report Share Posted May 18, 2007 [ QUOTE ] Would have put Jaguar on top,but their recent models are pretty poor-rebadged Rovers. [/ QUOTE ] Eh? How'd you figure that one? Subaru Jaguar Audi BMW Volvo VW Ford Skoda Fiat Seat Vauxhall Link to comment Share on other sites More sharing options...
zharca Posted May 18, 2007 Report Share Posted May 18, 2007 Hi, I think that original list puts Subaru about right for a real cross-section of buyers. Perhaps rated by the performance community but, for everyone else, big scoop, big wing, big exhaust, big stickes, gold wheels = chavcar and they won't look beyond that and certainly wouldn't be seen in one. Like Subaru, Jaguar might still go low on the basis of their fourth/fifth owner profile. I guess Ford rates on anonymity, whilst Vauxhall bottoms out because they are primarily still seen as fleet cars with rock-bottom resale. Link to comment Share on other sites More sharing options...
collease Posted May 18, 2007 Author Report Share Posted May 18, 2007 So for a buch of old men and women (my office) they have not done to bad really. Obviously there are a few differences but not to bad at all. I will have to ask them the same question with as many brands as possible and see what happens. Thanks to thoughs that answered. Link to comment Share on other sites More sharing options...
stevie_d Posted May 18, 2007 Report Share Posted May 18, 2007 [ QUOTE ] [ QUOTE ] Would have put Jaguar on top,but their recent models are pretty poor-rebadged Rovers. [/ QUOTE ] Eh? How'd you figure that one? [/ QUOTE ] Not really sure either mate Link to comment Share on other sites More sharing options...
D1MAC Posted May 18, 2007 Report Share Posted May 18, 2007 BMW Audi Jaguar VW & Volvo about equal Subaru Ford Vauxhall Seat, Fiat & Skoda all about equal these days Link to comment Share on other sites More sharing options...
theduisbergkid Posted May 18, 2007 Report Share Posted May 18, 2007 I don't get 'badge power', other than I hate the BMW image. For me, cars are ranked on merit first, badge second. I'd take a Skoda VRS over a 116i every time, for example. Link to comment Share on other sites More sharing options...
ian_m Posted May 18, 2007 Report Share Posted May 18, 2007 Audi BMW VW Volvo Skoda Subaru Seat Jaguar Vauxhall Ford Fiat Link to comment Share on other sites More sharing options...
CarMad Posted May 18, 2007 Report Share Posted May 18, 2007 As above badge power is subjective. If you mean clear identity then thats different. My List and reasons. BMW - Not everyone likes them but everyone knows who they are and what they stand for. Audi - Improved massively as a brand but future direction and what the currently stand for is unclear. Vauxhall - Starting to make some great looking cars that are cheap and reliable. Flashy no know their market yes. Ford - Ditto for Ford thought they run hot and cold on the performance models. Skoda - Cheap and cheerful... or are they with prices drifting upwards. Subaru - Not to everyone taste but a very clear identity for many with the link to rallying. VW - Tough one, they were the peoples car company now they are going upmarket, but isn't Audi already there. Plus service is miles behind for the cost of the cars. Jaguar - What can I say, they used to know what they stood for, now I haven't got a clue. Its make or break for Jag with the new motor. Seat - Thinks where looking promising for Seat but now they seem to have a range of cars that are almost identical. Clear on what they are erm no. Volvo - They seem to be a bit lost at the minute, who really knows what they are selling, safety maybe but what about the rest of the car.... Fiat - They are on the up but from a very low position. Yes I am bored. Link to comment Share on other sites More sharing options...
theduisbergkid Posted May 18, 2007 Report Share Posted May 18, 2007 Don't really understand this post. Are you saying that you'd rather have a BMW badge on a dogturd, than an Audi S4 with no badges on ? Are you talking about image ?? Link to comment Share on other sites More sharing options...
scooby_simon Posted May 18, 2007 Report Share Posted May 18, 2007 collease What business are you in; this might also give an interesting insite Link to comment Share on other sites More sharing options...
chrisan Posted May 18, 2007 Report Share Posted May 18, 2007 Ford, Jaguar and Vauxhall all near the bottom. Not sure why some have Jaguar so high up. That brand was cheapened the very instant Ford took over. My reasoning - neither Ford nor Vauxhall are hardly prestigious and both are losing money like no tomorrow. Link to comment Share on other sites More sharing options...
Mook Posted May 18, 2007 Report Share Posted May 18, 2007 [ QUOTE ] Audi - Improved massively as a brand but future direction and what the currently stand for is unclear. [/ QUOTE ] I don't think I've ever thought about what a car company "stands for". They sell cars. You like them or not. Done deal Link to comment Share on other sites More sharing options...
D1MAC Posted May 18, 2007 Report Share Posted May 18, 2007 [ QUOTE ] Ford, Jaguar and Vauxhall all near the bottom. Not sure why some have Jaguar so high up. That brand was cheapened the very instant Ford took over. My reasoning - neither Ford nor Vauxhall are hardly prestigious and both are losing money like no tomorrow. [/ QUOTE ] What kind of dumb ass reasoning is that??? Ferrari has been fully owned and is still part owned by Fiat (hardly an exemplar when it comes to prestige or money making). Ignoring the selling of tat raised elsewhere, does that make Ferrari a cheapo badge deserving of a lower place than Seat & Skoda If that's the case then why isn't everyone's beloved Audi cheapened by being associated with Seat (purveyor of mangy old Fiats until reasonably recently)? What about the influence of VW on Lambo/Bentley/Bugatti given that VW hasn't been a stellar money maker. Oh, and I noticed you omitted Aston - did they have a crap image 3 months ago when still owned by Ford I really can't see why (apart from VAG loyalty) people are oh so keen to put Seat, Skoda and even Fiat above Ford/GM. VAG internals do not a prestige badge/brand make - I can honestly say hand on heart that I don't know one soul who would consider Seat/Skoda to be above Ford/GM, even with their addiction to the Co car market and the problems that brings image wise. Close to being level - quite possibly but definitely not superior. At the end of the day, who gives a flying one as to what the badge is, as long as the motor it is plonked on is a good one & does the business for whoever chooses it. Link to comment Share on other sites More sharing options...
chrisan Posted May 18, 2007 Report Share Posted May 18, 2007 [ QUOTE ] What kind of dumb ass reasoning is that??? [/ QUOTE ] Take it easy - each to their own - live and let live, etc. I've owned Fords for 20 years prior to my current car so I'm fairly well qualified to place Ford in a list. In "my opinion" they would be towards the bottom of "my" current list. That is what the OP asked - yes? I simply included Jaguar (a wholly owned company?) since I believe their X-Type has all the traits of a Mondeo, including it's depriciation. To me, this is part of what defines a badge. Link to comment Share on other sites More sharing options...
RichTT Posted May 18, 2007 Report Share Posted May 18, 2007 [ QUOTE ] [ QUOTE ] [ QUOTE ] Would have put Jaguar on top,but their recent models are pretty poor-rebadged Rovers. [/ QUOTE ] Eh? How'd you figure that one? [/ QUOTE ] look at at a S type jaguar-compare it to the Rover saloons-look very similar. Not really sure either mate [/ QUOTE ] Link to comment Share on other sites More sharing options...
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