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Aston Martin Cygnet - on sale 2010?


Andy_Bangle
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For those of you expecting V12 engines and 10mpg - look away now!

The Toyota iQ-based minicar is coming and production begins in 2010.

PRESS RELEASE:

Aston Martin Cygnet Concept

Aston Martin today releases the first official images of the 'Cygnet' – a new luxury commuter concept car.

The Cygnet concept represents a creative, environmentally conscious solution, being small, yet with presence – and highly fuel efficient, now combined with the prestige of Aston Martin's luxury brand ownership.

Work on the concept is ongoing and will continue into 2010 when it is hoped that it will become a production reality initially available to Aston Martin customers in the UK and Europe.

cygnet-frt-1-1260968139.jpg

cygnet-rr-1.jpg

cygnet-int-1.jpg

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Dont manufacturers have to start hitting minimum CO2 targets 'across their range' or something in the future?

I seem to remember Porsche being up in arms over it a couple of years ago.

If that is the case - its a very smart move.

Sell loads of these little beauties and you can carry on as normal with your top end models.....and still hit a decent average CO2 target.

A cunning plan.

But I may be wrong :grin:

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I thought the idea for this thing was that it was not to be available for individual sale and for it to be more of an 'accessory' for the Aston Martin buyer. I.e. you buy your big boys toy for maybe business meetings/weekends/holidays and have a Cygnet for going in to the city or maybe you pick one up for the 'little lady'.....

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They'll have to sell it for at least 25k if they are not going to get Mr 'look at my massive exhaust' buying them. I reckon it would be cool parked next to the Vantage for the little lady to use. Plus, in snowy weather it would get a hell of a lot further than a Vantage would!

Jon

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What could be done here is clever though. AM make a range of expensive luxery cars, i think at about £12-£14K this car would or might be capable of breaking in to new markets.

Think of emerging markets where the emphasis on cheap, small transport with the ever pressing C02 issues from the outside world. Young hipsters in new cities could be intreasted in these, and following that emergence of AM as a mainstream premium brand.

Take out the Mini and the Cygnant is the only premium ultra compact. Its also (i would expect well built and reliable), durable and fit for places with small roads and traffic issues. This would be an idea start for a new premium car line! Not to mention, other brands like Merc have issues shrinking there cars, its just not expected that there luxery cars be small. However, start small....and then you have already created the idea of compact and premium!

Cant be too far from Investment Dars mind.

Geoff

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