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Q7, RS 4 Cab or S8?


Chris_B
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I'm hoping to be able to get around £10k off list.

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I'd be very suprised is a uk dealer has that much scope to give that sort of discount.. esp on the new V10!

If you do manage to get that, then please let me know the dealers details laugh.gif

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[ QUOTE ]

[ QUOTE ]

I'm hoping to be able to get around £10k off list.

[/ QUOTE ]

I'd be very suprised is a uk dealer has that much scope to give that sort of discount.. esp on the new V10!

If you do manage to get that, then please let me know the dealers details laugh.gif

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I would hope that that is poss. Don't believe dealers that tell you they only have 5% margin as there is much more to the total remuneration than this. Look at people getting £4k (10%) off S4 as an eg.

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Audi do pay a quota payment for the number of items sold, but i would be suprised if the S8 came under this banner. It is such a low volume and specialised car that i wonder how much of discount is available.

Don't forget also that Audi Uk have to purchase the cars from Audi de, so i'm not sure what sort of margin they work on.

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That is really interesting!..

I wonder if they are 'buying' bargaining space by putting the price up so high. The new S6 isn't far off the price of the old RS6, and ok, i know it's a V10 but the difference's in cost can't be that great.

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I'm sure there's an element of inflation on certain models in order to be able to offer discounts, usually acheived by offering extra back-end bonus payments which the dealer can use at his discretion to knock the price down.

Then there's quota ratios. As far as I understand it, a dealer can't just sell lots of A4s for example, they have to maintain a ratio of all models in the Audi lineup. If a dealer has a strong fleet sales record, that will mean they ship a lot of A4s and A6s. If that dealer is in a city they might sell quite a few A3s too. If that dealer is somewhere that a £50k+ car is not commonplace (ie, the back of beyond), they might not sell many A8s. Can you see how a dealer might have an occasional and pointed interest in making A8s seem very attractive?

Add to that Audi UKs occasional extra bonus payments to sell A8s (probably every time somebody reads how much of the market the 7 Series or S Class have), and it's not hard to take high four-figure sums off an A8.

By my calculations, I got around 13% off list on an optioned up SWB W12. £10k off a £78k list price shouldn't be impossible, should it?

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Very interesting Chris.. and it does make sense. I know how the quota system works as i have a good friend who works in a dealership.

I just have a query about the S8. Audi must realise that it will only ship in very low quantities.. i would be suprised if the whole network sold more that 20 a year, and i expect most of those would be in the south east.

I would also imagine that many of the dealerships would struggle to sell any. Anyway, my point is that i wouldn't think that any dealer would miss out on a discount for not selling an S8, unless they brand all A8's together, in which case do they want to sell an S8 rather than say an A8 4.2tdi?

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Oh yeah, for sure; lots more torque, which makes for nice relaxed driving. I suppose if the S8 didn't come off, I *might* think about a 4.2 TDI, but that's something to mull over later, right now I'm dreaming of getting a positive answer on the S8 price next week...

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[ QUOTE ]

I'm sure there's an element of inflation on certain models in order to be able to offer discounts, usually acheived by offering extra back-end bonus payments which the dealer can use at his discretion to knock the price down.

Then there's quota ratios. As far as I understand it, a dealer can't just sell lots of A4s for example, they have to maintain a ratio of all models in the Audi lineup. If a dealer has a strong fleet sales record, that will mean they ship a lot of A4s and A6s. If that dealer is in a city they might sell quite a few A3s too. If that dealer is somewhere that a £50k+ car is not commonplace (ie, the back of beyond), they might not sell many A8s. Can you see how a dealer might have an occasional and pointed interest in making A8s seem very attractive?

Add to that Audi UKs occasional extra bonus payments to sell A8s (probably every time somebody reads how much of the market the 7 Series or S Class have), and it's not hard to take high four-figure sums off an A8.

By my calculations, I got around 13% off list on an optioned up SWB W12. £10k off a £78k list price shouldn't be impossible, should it?

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Well put....just as I understood how to get ££ off A8's.

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Id go for the S8. The RS4 cab i think will be too compromised. My dad had a CLK55 for a while and it just didnt suit the car. Its meant to be a cruiser, sticking a big engine in it just felt wrong... The Q7 is ugly as hell. This leaves the S8. Well my brother is swapping his Conti GT for one, and thinks it will be great. He has an RS6 too and just loves audis. He think the quality is better than the Bentley!! If you wont feel sick about the tax Id go S8, it will have a hard ride though, which the W12 did suffer from, but my guess is the S will be stiffer. Still, id get a test drive first. Sticking a lambo engine in to a big audi with an auto gear box seems a little odd. Ive always felt in the big heavy cars its torque you want rather than bhp... still.... What about an M5 or CSL63?

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If I placed a deposit on an RS 4 Cab today, I might see it in September, possibly. If I hang on until the order book officially opens (and prices are set in stone), that might then become next year as well.

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Chris,

The offical order book for the RS4 Cab opened last Thursday (16th) for deliveries starting in July.

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Just an update Chris and you may already know this, when I was in having my 2nd RS4 test drive on Friday the cab only has an allocation of 80 for the UK and some dealers are not expecting one. They also said that after the 80 have gone, like the saloon, there won't be any more available until 2008.

I think on Friday I was quoted 70% of the cab order book was already taken.

See if you could get an ex-demo S8 or nominate that yours is used as a demonstrator and get higher discount. I seem to remember my old dealer saying they had a customer who did this with their original RS6 Avant, fully specced, used as a demo and got 14% discount for the privilege.

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Just an update Chris and you may already know this

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Yup, the latest is that my dealer could still get me one, probably around September to October time.

They have got a demo S8 coming in, but to be honest I'm not that bothered as I'd still have to pay tax on it at list price, and I can possibly get near that level of discount anyway. Why would I want my new pride and joy ragging for 6000 miles by all and sundry when I can settle for it being ragged for just 30 miles by port drivers and dealer technicians? ROLLEY~14.GIF

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And today's news is that there aren't any discounts to be had on the S8, although I'm told I might get a 'decent' offer on the W12 in p/x if you know what I mean. However, I can't be told when an S8 would arrive should I order one today, dealer demos will be here in July but customer order will likely be later than that, possibly into August.

To be honest, I'm getting close to the point of not caring much any more.

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Doh.. thats not good. crazy.gif

Have a look at an LS460 for next year. Its good looking and is meant to be a huge improvement over last year. Might not be your thing but having driven every derivative so far they all have suprised me, it depends on what you think of the badge. It was the marque that woke the rest of them up to what was possible and has made the improvement to the luxury market there is today. IMO of course. grin.gif

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You've probably already thought about/done this Chris, but is it worth getting another opinion from another Audi dealer. Lincoln Audi were very inflexible on S4's with me and would not negotiate on price - I ended up buying from Stansted Audi who were a whole lot more realistic, I can PM you their A8 Advocate's details if it would be any use?

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I'd appreciate that very much. I had thought about it, but wasn't sure where to start.

I can't help but wonder sometimes if I'm considered a guaranteed sale, so there's less of an incentive to really push the deal. I shan't say what I was offered for the W12 (£78k list in Oct 2004 IIRC) come September, but it wasn't terribly much.

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Put simply Chris, if you buy a Q7 everyone will hate you. If you can live with that, then it's probably the right car. wink.gifgrin.gif

It's an awful choice for a bloke to have to make btw. Of course, there are alot of far more interesting cars out there for that kind of dough. You know, ones without Audi badges. grin.gif

Second hand Maserati Quattroporte anyone?

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